Philadelphia, Bucks and Montgomery Counties Real Estate. Tips for home buyers, home sellers by Gita Bantwal,Realtor at Re/Max Centre Realtors.: If SMS isn't in your marketing kit you're missing a huge shot

If SMS isn't in your marketing kit you're missing a huge shot

I agree we should use SMS in our marketing as it is read right away while people take longer to read email. I would not send SMS randomly because unless they have unlimited option, we do not want them to pay for receiving  unsolicited sms.

SMS sampleName one person who would be a viable prospect who does not have a cell phone which will receive a text message. Come on, you can do it. The fact is there are 300 million wireless phone lines in the US:

"A text message is typically read within 15 minutes and responded to within 60 minutes. With over 300 million wireless lines in the U.S. alone, mobile marketing’s potential for success has never been greater." MassMailSoftware

So you're happy with the response from your email campaign ... understandable. I send about 6500 emails a month and receive about 400 visitors to my target link from my email campaign. That number is actually a little high but those are interested parties. The average for clicking a link in most email campaigns is about 4.5% which is fair enough for the cost, right? It also takes up to 5 days for all the emails to be opened. A post card would have been faster!

Depends on whether or not you like wasting your time creating a message.

With SMS marketing links are clicked within 45 seconds and are visited by nearly 20% of the recipients! (Report)

The biggest objection is usually the cost. After having done some fairly extensive research I concur. Prices are all over the place. There are sellers who charge prices like $79 per month for 1000 messages or even higher. If you have a large number of requests, for example if you have a billboard on a busy interstate, you may easily go over the 1000 per month number and then pay as much as 10 cents for overage messages.

Not cool.

Shop around. Check the rates at Lowest Rate SMS Marketing Solutions - so some research. Ask questions (you can always chat with me online or at 877-7000-KEN)



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Ken Cook - Community Outreach Leader Southeast Region (I make friends, handle social media, SEO/SEM/SMO that's my job :) - We do FHA, USDA, VA and Conventional Home Loans (678) 439-8683 NMLS ID 208452

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When you read about events please check the year for the event as some people find information a year later and think it is for that year. . The posts remain online even after the event.

Gita Bantwal is a Realtor with RE/MAX Centre Realtors in Bucks County, a Northern suburb of Philadelphia. You can view 1000s of listings on her web site


She can be reached at 215-343-8200x124 or direct 215-275-8491 or via email


 Gita specializes in Active adult communities and is a Seniors Real Estate Specialist. She holds the ABR designation (Accredited Buyers Representative) and specializes in selling to first time buyers as well as move up buyers.Gita also hold the CRS designation , Certified Residential Specialist and the CDPE designation as well. Information about real estate market is deemed to be correct but is subject to errors and omissions and should be verified independently.. Opinion expressed by me or others  in my post and comments is not to be construed to be  legal advice.I am licensed in Pa. Check real estate laws in your state as they may be different than in Pa.



Comment balloon 4 commentsGita Bantwal • December 24 2010 02:19PM


This is right on!  I am finding that more and more people do not like email.  This is a great post.

Posted by Barbara Hensley, Homes for Sale in Rockwall County, Texas (RE/MAX Properties) about 8 years ago

Best wishes for lots of fun and food with family and friends today. Hope Santa brought you some cool toys, too!


Happy Holidays!

Posted by Not a real person about 8 years ago

Barbara, Russell, Happy Holidays

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) about 8 years ago

Interesting post, Gita. There are so many cool options available these days for marketing. Merry Christmas!

Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) about 8 years ago