I agree we should use SMS in our marketing as it is read right away while people take longer to read email. I would not send SMS randomly because unless they have unlimited option, we do not want them to pay for receiving unsolicited sms.
Name one person who would be a viable prospect who does not have a cell phone which will receive a text message. Come on, you can do it. The fact is there are 300 million wireless phone lines in the US:
"A text message is typically read within 15 minutes and responded to within 60 minutes. With over 300 million wireless lines in the U.S. alone, mobile marketing’s potential for success has never been greater." MassMailSoftware
So you're happy with the response from your email campaign ... understandable. I send about 6500 emails a month and receive about 400 visitors to my target link from my email campaign. That number is actually a little high but those are interested parties. The average for clicking a link in most email campaigns is about 4.5% which is fair enough for the cost, right? It also takes up to 5 days for all the emails to be opened. A post card would have been faster!
Depends on whether or not you like wasting your time creating a message.
With SMS marketing links are clicked within 45 seconds and are visited by nearly 20% of the recipients! (Report)
The biggest objection is usually the cost. After having done some fairly extensive research I concur. Prices are all over the place. There are sellers who charge prices like $79 per month for 1000 messages or even higher. If you have a large number of requests, for example if you have a billboard on a busy interstate, you may easily go over the 1000 per month number and then pay as much as 10 cents for overage messages.
Shop around. Check the rates at Lowest Rate SMS Marketing Solutions - so some research. Ask questions (you can always chat with me online or at 877-7000-KEN)
Social Media Edge Radio - seriously true professionals who won't misguide you with some crap they made up to sell more books and seminars. Every Tuesday at Noon eastern.
REtechRadio - part of the REtech family. Great tech information and updates from people who have the answers, people who speak and product and service users.
Ken Cook - Community Outreach Leader Southeast Region (I make friends, handle social media, SEO/SEM/SMO that's my job :) - We do FHA, USDA, VA and Conventional Home Loans (678) 439-8683 NMLS ID 208452
My employer: AmericaHomeKey, Inc., 2300 Windy Ridge Parkway, 8th Floor North Tower - 840N, Atlanta, GA 30339. NMLS ID 102930. Georgia residential mortgage licensee 23191. Equal housing lender.
When you read about events please check the year for the event as some people find information a year later and think it is for that year. . The posts remain online even after the event.
Gita Bantwal is a Realtor with RE/MAX Centre Realtors in Bucks County, a Northern suburb of Philadelphia. You can view 1000s of listings on her web site www.GitaBantwal.com
She can be reached at 215-343-8200x124 or direct 215-275-8491 or via email firstname.lastname@example.org
If you would like a FREE MARKET EVALUATION OF YOUR HOME IN PHILADELPHIA, BUCKS or MONTGOMERY COUNTY call me at 2152758491
Gita specializes in Active adult communities and is a Seniors Real Estate Specialist. She holds the ABR designation (Accredited Buyers Representative) and specializes in selling to first time buyers as well as move up buyers.Gita also hold the CRS designation , Certified Residential Specialist and the CDPE designation as well. Information about real estate market is deemed to be correct but is subject to errors and omissions and should be verified independently.. Opinion expressed by me or others in my post and comments is not to be construed to be legal advice.I am licensed in Pa. Check real estate laws in your state as they may be different than in Pa.