I agree we should use SMS in our marketing as it is read right away while people take longer to read email. I would not send SMS randomly because unless they have unlimited option, we do not want them to pay for receiving unsolicited sms.
Name one person who would be a viable prospect who does not have a cell phone which will receive a text message. Come on, you can do it. The fact is there are 300 million wireless phone lines in the US:
"A text message is typically read within 15 minutes and responded to within 60 minutes. With over 300 million wireless lines in the U.S. alone, mobile marketing’s potential for success has never been greater." MassMailSoftware
So you're happy with the response from your email campaign ... understandable. I send about 6500 emails a month and receive about 400 visitors to my target link from my email campaign. That number is actually a little high but those are interested parties. The average for clicking a link in most email campaigns is about 4.5% which is fair enough for the cost, right? It also takes up to 5 days for all the emails to be opened. A post card would have been faster!
Depends on whether or not you like wasting your time creating a message.
With SMS marketing links are clicked within 45 seconds and are visited by nearly 20% of the recipients! (Report)
The biggest objection is usually the cost. After having done some fairly extensive research I concur. Prices are all over the place. There are sellers who charge prices like $79 per month for 1000 messages or even higher. If you have a large number of requests, for example if you have a billboard on a busy interstate, you may easily go over the 1000 per month number and then pay as much as 10 cents for overage messages.
Shop around. Check the rates at Lowest Rate SMS Marketing Solutions - so some research. Ask questions (you can always chat with me online or at 877-7000-KEN)
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